A chat window on a client's website. It offers four ways in, and one of them opens into eight packages. These are the real numbers from the build, including the ones that are not flattering, because a page that only shows good numbers is the one nobody believes.
Eight in a hundred went all the way to a booking with nobody on the other end. The other ninety-two are not lost - they left a name and a number on the way past.
Four buttons, not a text box. Nobody has to work out how to phrase it, and every answer leads somewhere the build already knows how to handle.
Prices, what is included, how long it takes, what happens if it rains. Loaded in as documents so the chat repeats the company's words rather than inventing an answer.
The same twelve pages also feed the human agents' assistant, so a person and the chat never give a customer two different answers.