Make is where the tools that were never designed to work together are made to. A form here, a document there, a record somewhere else - joined up. Each one below is a real build, drawn step by step as it runs. Click any one to see it full size.
Partial and complete Typeform answers are handled differently, landing in Close CRM and ActiveCampaign with the right tags.
Worth noticing. A half-filled form and a finished one are not the same lead, so they never share a route.
Someone answers a Typeform. AI writes their version of a presentation from a template, and the share link is emailed to them.
Worth noticing. It is built from their own answers, not a template with their name dropped in.
A Tally form answer creates a PandaDoc document, which is downloaded, filed in Google Drive and logged in a sheet.
A form answer fills a Word template, the documents are filed in OneDrive, and two different emails go out through Outlook.
About this drawing. The module actions are too small to read in the screenshot, so each step is shown by its app. The shape and order are exact.
The AI voice agent asks what time it is. This answers in Eastern time, so it never offers a slot that has already passed.
Runs a scraper, waits for it to finish, and adds only the offices that are not already on file.
A booking is cancelled, started or rescheduled. Each change is found, updated and noted on the right lead in Close CRM.
One event produces both a short text message and a longer email, written by AI, and the email goes out through Gmail.
A weekly Slack reminder for the photography team, reworded by AI each time.
Every 15 minutes it finds who to call, skips anyone already called, reads the real calendar for open slots, and has the AI place the call.
Worth noticing. It reads the actual GHL calendar before dialling, so the agent can offer a time that genuinely exists.
Ad copy is translated three ways and each language is written back to its own column in the sheet.
Every 15 minutes new ad copy is read by AI and its verdict is written back into the sheet as columns you can sort.
Each afternoon it checks every product row and creates a Google Drive folder only where one does not exist yet.
Leads from a sheet are checked against Close CRM. Known ones get a note; new ones are created and announced in Slack.
Every 15 minutes it pulls records, puts every phone number into one national format, and adds them to a sheet.
Each morning it takes the next image from a sheet, has AI look at it and write the caption, and posts it to Instagram.
The same idea for Pinterest: AI reads each image, writes the pin, and it is posted on a 15-minute clock.
New articles from a feed get a post written by AI, published to LinkedIn and kept as a Google Doc.
Every 15 minutes it reads the next rows, fills in the blanks, pauses between sends, and emails through Gmail.
Worth noticing. The pause is deliberate. Sent all at once it looks like a blast and gets treated like one.
Read off the scenario editor itself. Scenario names are blurred in the screenshots to keep client names private, so all but four are titled from their own modules; the four with visible names carry them exactly. Every module is labelled as the editor labels it.